2015 Event

Reinventing the business model...

Tips on how to be more effective digitally, socially and commercially


Programme

10.00 Introduction

Moderator: Jason Brautigam

Keynote - How to reinvent the model ?
Per Sundin, Vice President of Universal Music

Opening Keynote – How to catch up ?
Nick Rust, Chief Executive of British Horseracing Authority

10.50

Debate: How to work on innovation ?

Part 1
Per Sundin, Universal Music
Anne Lalou, Web School Factory
David Naim, EY
Vincent Boon, Standing on Giants


Part 2
Nick Rust, British Horseracing Authority
Guillaume Dolbeau, PMU
Bernard Marantelli, Colussusbet
Ed Comins, Watch&Wager
Mikael Kudren, ATG


Questions driving the debate:

 

12.00

SESSION 1 - FASTER DIGITALLY

Connected Racecourse
Benoit Fabrega, Executive Secretary of the Technical Department at LeTROT – Vincennes, enter a new dimension
Keith Brackpool, Chairman of The Stronach Group’s West Coast operations - Interactive Santa Anita

The value of information
Peter Clare, Partner at Seven League - Attention seeking
Cyril Smet, founder of Open Field - Other sport model
Mikael Kudren, Digital Development Manager at AB Trav och Galopp - ATG New web site vision

13.00 - Lunch

14.30

SESSION 2 - BETTER SOCIALLY

Community Platform
Vincent Boon, Founder of Standing on Giants
Chloé Beauvallet, Client Services Manager, PMU

Shared Gaming
Maria Sandell, CEO of Genera Networks, Social Lottery - Nabor

15.30

SESSION 3 - STRONGER COMMERCIALLY

The nature of Sponsorship is changing
Vincent Chaudel, Director of Communications and Marketing at Kurt Salmon
Rod Kohler, Managing Director of Revolution Sports
Amélie Bourdin, Deputy Director of Danone World Cup


Advertising
Sten Andersen Chief Marketing and PR Officer at ATG Sweden, Vinnie in Sweden

16.30 - Conclusions by Xavier Hürstel, Chairman and CEO of PMU, Chairman of EPMA