DATA REVOLUTION

How to use data to create more customers and more fans

Moderator: Jason Brautigam


Programme

10.00 Opening Speech

By Benoit Cornu, Communication Director of PMU

Session 1 - Customer Segmentation – a useful tool with a major impact !

10.15

Keynote – Jean-Luc Chazarain, sales manager big data at Orange Business

Big data is high volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization

Strategy of betting operators


Strategy for racing fans


11.30


Debate

Exploring commonalities in the clients’ segmentation strategies of racing, betting and media companies

Pat Cummings - Trakus
Sean Pinsonneault - Woodbine
Cyrille Giraudat, PMU
Richard Cheung, HKJC
Florence Amalou, Equidia
Richard Fitzgerald, Racing UK


12.15
- Networking Lunch 


Session 2 - First and Second Screen – How to make the most of it !

14.00

Introduction

Second Screen Phenomenon by Jason Brautigam

Keynote – Emmanuel Roussel, journalist

Content: More data, more stars…


Broadcast: New shows on TV


Q & A

16.15 - Conclusions by Omar Skalli, Director General SOREC

16.30 - Networking Champagne

18.00 - Bus to Vincennes